Feb 04, 2026 · 8 min
Multi-channel sequencing when the trigger is a social post
When the trigger is a social post, the right sequence is original-channel reply first, then email, then LinkedIn. Conversion math at every step.
arthur
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Jan 26, 2026 · 9 min
Timing is 80% of outbound: when a buying signal is hot vs cold
Outbound timing playbook: signal half-life on Reddit, HN, and LinkedIn, what makes a buying signal hot vs cold, and the daily ritual to catch the hot window.
arthur
Nov 25, 2025 · 9 min
The reply rate math: why 20 personalized messages beats 500 templated ones
The reply rate math broken down input by input: 500 templated cold emails versus 20 contextual messages. Per-message ROI is 60x. Here's the calculation.
arthur
Oct 27, 2025 · 12 min
Volume outbound is dead: why intent-based beats blast
Volume outbound is dead. The reply ceiling on templated cold email is collapsing past 0.5%. Here's the math, the inbox-filter cause, and the intent-based path forward.
arthur