RedditCase study: how one agency booked 40 calls from Reddit in 60 days
An outbound agency booked roughly 40 calls in 60 days from Reddit alone. Full timeline, weekly numbers, the ban scare, and what they kept after.
Field notes on buyer intent, outbound, and the signal economy — from the team building Shadow Inbox.

Buyer intent is the new marketing: revealed demand vs manufactured demand, what intent-based marketing looks like operationally, and the org-design implications.
Marketing has spent thirty years trying to manufacture demand. The new infrastructure of public intent makes it possible — for the first time — to serve the demand that already exists. This is not a tactical shift in how marketing works. It
Read full piece →The signal economy: why intent-based outbound beats volume in 2026, the new operator stack, and where real-time intent graphs go from here.

RedditAn outbound agency booked roughly 40 calls in 60 days from Reddit alone. Full timeline, weekly numbers, the ban scare, and what they kept after.
Case StudyNinety days of Shadow Inbox data: signal volume per platform, niche intent density, conversion funnel from signal to call, and the surprises we didn't expect.
AIHonest cost breakdown of building sales intelligence in-house vs buying. Scraping infra, LLM APIs, classifier engineering, enrichment, maintenance — actual numbers.
HackerNewsHackerNews monitoring with the Algolia API, a cron, and an optional LLM filter. The full setup costs nothing and replaces the $5K SDR tool you almost bought.
RedditTen extractable signals separate a buyer post from a vent post on Reddit. Here's how we score each one, the thresholds, and the false-positive traps.
Build LogWe built Shadow Inbox with OpenClaw, an AI agent factory. Here's the agent role split, the 1-week MVP, the surprises, and what we'd do differently.
AIAI reply generators face a dilemma: fast and cheap is templated-with-extra-steps, slow and personalized is barely better. The third mode no one is building.
SequencingWhen the trigger is a social post, the right sequence is original-channel reply first, then email, then LinkedIn. Conversion math at every step.
TimingOutbound timing playbook: signal half-life on Reddit, HN, and LinkedIn, what makes a buying signal hot vs cold, and the daily ritual to catch the hot window.
HackerNewsHN's Who's Hiring thread is a buying-signal goldmine. Full workflow: scrape, parse stack, identify fit, send a 3-line cold email referencing the JD.
RedditReddit reply strategy for founders: why most marketing advice gets you banned, how moderators actually think, and the disclosure pattern that earns upvotes.
EnrichmentReddit username to verified work email in 90 seconds. The exact enrichment pipeline, the realistic hit rate, and the fallback branch when there's no LinkedIn.
AIClassifying buying intent with LLMs is mostly about evidence quotation, temperature pinning, and not asking the model dumb questions. Here's what worked for us.
Cold EmailContextual cold message playbook: how to reference a specific Reddit post in outbound without being creepy, with two annotated samples and a four-part anatomy.
Cold EmailThe reply rate math broken down input by input: 500 templated cold emails versus 20 contextual messages. Per-message ROI is 60x. Here's the calculation.
HackerNewsHackerNews comments hold richer buying intent than the front page. The 4 comment patterns that signal active evaluation, and how to engage without getting flamed.
RedditSubreddit mapping for 12 niches: the exact subs and keyword patterns where real buyers ask for SaaS, dev tools, agency services, and more.
OutboundVolume outbound is dead. The reply ceiling on templated cold email is collapsing past 0.5%. Here's the math, the inbox-filter cause, and the intent-based path forward.
HackerNewsHackerNews intent playbook for outbound: how to read Show HN, Ask HN, Who's Hiring, and the comment threads where buyers actually reveal what they need.
RedditReddit lead generation is the cheapest high-intent channel left for SaaS founders. Here's the exact pipeline, scoring rubric, and 30-min ritual we run.