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blog.getshadowinbox.com / dispatch · Apr 16, 2026

Field notes on
buyer intent.

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Field notes on buyer intent, outbound, and the signal economy — from the team building Shadow Inbox.

22posts published
18active tags
04/26current dispatch
Buyer intent is the new marketing
Buyer Intent
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Buyer intent is the new marketing

Buyer intent is the new marketing: revealed demand vs manufactured demand, what intent-based marketing looks like operationally, and the org-design implications.

arthurApr 16, 202613 min

Marketing has spent thirty years trying to manufacture demand. The new infrastructure of public intent makes it possible — for the first time — to serve the demand that already exists. This is not a tactical shift in how marketing works. It

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002 · Buyer Intent

The signal economy: why intent beats volume in 2026

The signal economy: why intent-based outbound beats volume in 2026, the new operator stack, and where real-time intent graphs go from here.

arthurApr 09, 2026
The signal economy: why intent beats volume in 2026
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