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Outbound.

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Sep 01, 2026latest
The Buying-Intent Window Is 16 Minutes
004
Aug 25, 2026 · 4 min

The Buying-Intent Window Is 16 Minutes

Original data from 975 Ask HN posts and 20 subreddits: median time to first reply on a buying-intent post was 16 minutes, 92 percent were answered inside an hour, and every intent post on Reddit came from an operator community, none from a builder one.

arthur
The myth of cold email A/B testing
008
May 05, 2026 · 13 min

The myth of cold email A/B testing

Most cold email A/B test lifts are sample-size theater. The timing variable swamps copy variance. Here's what's actually testable in 2026.

arthur
Buyer intent is the new marketing
013
Apr 16, 2026 · 13 min

Buyer intent is the new marketing

Buyer intent is the new marketing: revealed demand vs manufactured demand, what intent-based marketing looks like operationally, and the org-design implications.

arthur