Apr 16, 2026 · 13 min
Buyer intent is the new marketing
Buyer intent is the new marketing: revealed demand vs manufactured demand, what intent-based marketing looks like operationally, and the org-design implications.
arthur
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Apr 16, 2026latest
Mar 19, 2026 · 9 min
Building vs buying sales intelligence in 2026: the actual build cost
Honest cost breakdown of building sales intelligence in-house vs buying. Scraping infra, LLM APIs, classifier engineering, enrichment, maintenance — actual numbers.
arthur
Nov 04, 2025 · 9 min
Where buyers actually ask for your product on Reddit: subreddit mapping for 12 niches
Subreddit mapping for 12 niches: the exact subs and keyword patterns where real buyers ask for SaaS, dev tools, agency services, and more.
arthur
Oct 08, 2025 · 9 min
The Reddit lead generation playbook for SaaS founders
Reddit lead generation is the cheapest high-intent channel left for SaaS founders. Here's the exact pipeline, scoring rubric, and 30-min ritual we run.
arthur