Apr 16, 2026 · 13 min
Buyer intent is the new marketing
Buyer intent is the new marketing: revealed demand vs manufactured demand, what intent-based marketing looks like operationally, and the org-design implications.
arthur
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Apr 16, 2026latest
Apr 09, 2026 · 12 min
The signal economy: why intent beats volume in 2026
The signal economy: why intent-based outbound beats volume in 2026, the new operator stack, and where real-time intent graphs go from here.
arthur
Oct 27, 2025 · 12 min
Volume outbound is dead: why intent-based beats blast
Volume outbound is dead. The reply ceiling on templated cold email is collapsing past 0.5%. Here's the math, the inbox-filter cause, and the intent-based path forward.
arthur
Oct 08, 2025 · 9 min
The Reddit lead generation playbook for SaaS founders
Reddit lead generation is the cheapest high-intent channel left for SaaS founders. Here's the exact pipeline, scoring rubric, and 30-min ritual we run.
arthur